I hope you love flowers, because today I’m sharing some of the most fun branding photos I had the chance to do for my florist friend, Heather of Heatherly Event & Floral Design. Heather is a wedding florist here in Charlotte, NC and she specializes in creating exceptional wedding days to help her clients tell their stories in a beautiful and succinct way. She also offers some planning services, so make sure to check out her website after you look through these gorgeous floral displays!
Florist Branding Photos
One thing I wanted to point out about these florist branding photos is that Heather isn’t actually in them. Occasionally, for businesses that offer physical products, branding photos may just be YOUR products – and not your face. In fact, I think if you do a big branding session that really focuses on you and your personality, it would be helpful to do smaller shoots throughout the year that highlight what you do, create, and sell. This kind of product-specific photos will provide you with even more content to share on your online platforms so people can see how amazing you are!
For these branding photos, it was super fun to play with the colors and backdrops to help bring the floral displays Heather created to life. I loved having the chance to really just focus on the colors, the textures, and designs. I can’t wait to see what she uses all of these images for!